The Challenge
01
market Validation
Many Tech4Good startups face challenges validating their market. While innovation and mission are strong, proving real demand, identifying the right customers, and demonstrating measurable value can be difficult. Without clear market validation, startups struggle to secure investment, build momentum, and convert ideas into scalable, sustainable growth.
02
sales growth
Long decision cycles, multiple stakeholders, limited sales infrastructure, and difficulty reaching the right buyers can slow growth. Even strong solutions struggle to gain traction without clear positioning, trusted relationships, and consistent business development, creating a gap between innovation and commercial success.
03
impact and credibility
For Tech4Good startups, building impact and credibility is essential but often challenging. Stakeholders increasingly expect evidence of measurable outcomes alongside commercial viability. Without strong proof points, case studies, and trusted positioning, startups may struggle to secure funding, win customers, and build partnerships.
04
execution gap
Do you have strong ideas and clear ambitions but struggle with execution? Limited time, leadership bandwidth, and internal resources can slow progress and delay results. The challenge is often not strategy, but turning plans into consistent action that delivers traction, growth, partnerships, and measurable impact.
Some companies we've helped...
OUR approach
Fractional Support That Moves Companies Forward
We know that impact companies require a different kind of approach. We blend commercial data with your core mission to build trust without losing your soul.
Impaktive Group provides fractional hands-on strategic and operational support for Tech4Good startups. We work alongside founders and leadership teams to help turn ambition into measurable progress.
01
Go-to-Market Strategy
Sharpen positioning, identify target customers and develop practical G2M plans that reduce wasted time and spend.
02
Business & Operations
We provide strategic direction and hands-on execution to help your organization move forward faster.
03
Product
Marketing
Developing messaging, brand positioning, and communication strategies that connect mission with commercial value.
04
Lead Generation
We generate growth opportunities with clear execution that creates momentum and measurable results.
05
GEO & SEO
With 25+ years in SEO and the rapidly evolving world of GEO, we'll get you noticed and win the LLM/ AI race.
06
PR
Building credibility, increased visibility, and sharing your story through strategic media, thought leadership, and communications.
OUR CORE TEAM
Darren Gladstone
Brian Boros
Oren Askarov
CEO
Originally from Scotland, now living in the US.
Travelled the world for a year with my wife and then 3 young kids.
I love Glasgow Rangers Football Club.
Product Marketing Lead
Expert Free-Climber, if I'm not online, I'm in the Colorado mountains.
I'm visually impaired, with a passion for Assistive Tech.
I'm a Certified Personal Trainer.
Sales/ Rev Ops Lead
Completed more Ironman events than I care to remember.
I launched my own beer brand, and drank most of the profits.
I'm a master of the BBQ pit.